Real Estate Signage Best Practices

Real Estate Signage Best Practices

20th Oct 2017

check out these examples on Pinterest. To really stand out, focus on modern, clean design. A pop of bright color can be a plus but remember to keep it polished and sophisticated.

Choosing materials

Once you have a design, you’ll need to decide on the type of sign material and base. Most real estate signs are made from coroplast. It’s durable in most any environment yet very budget friendly. Sturdier posts are more expensive but more durable and should last longer. Using multiple colors can also increase costs but as described in the design elements, color shouldn’t be ignored. It has that impact factor.

Always include a call to action

When someone does see your real estate sign, the sign should inspire them to take an action. A successful real estate sign prompts the viewer to:

  • Visit an open house
  • Go to the website to learn more
  • Call the agent to set up a showing

There are still many home shoppers that drive through neighborhoods they are interested in living. If you are hosting an open house, you’ll want to make sure that you attract those buyers inside. That’s one action you would hope to evoke from your signage.

The next would be for buyers to call you. However, phone calls are becoming rarer in the 21st century. Instead, you might hope they go see your listing online. That’s why your website needs to be very prominent on the sign. It may be the content that deserves the most “real estate” on the sign.

Dornbos Sign and Safety can help you create attractive, cost effective signs. Protective or reflective film can be added at no extra charge to keep your custom real estate sign looking like new. We offer custom designs or will print from your template. Browse our offerings, and contact us today for a quote.

open house sign